New SF barber shop is ditching the 'bro' vibes, creating an inclusive experience for all

New SF barber shop is ditching the 'bro' vibes for inclusivity
A San Francisco barber shop is changing the game when it comes to haircuts. The Barb Shop is a barber shop without the "bro" vibes. It's designed for people who like short haircuts but may not get the service they want at a traditional shop or salon.
Karina Nova Image
Sunday, November 9, 2025

SAN FRANCISCO (KGO) -- A San Francisco barber shop is changing the game when it comes to haircuts.

The Barb Shop is a barber shop without the "bro" vibes. It's designed for people who like short haircuts but may not get the service they want at a traditional shop or salon.

Owner Sheena Lister and barber Ro Gooch joined the ABC7 News Midday show for a live haircut and to chat about what people can expect from the inclusive shop.

Watch the full interview in the media player above.

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